Posted by Bruce Borden in M/I Homes Culture

Customer Care and Warranty go hand in hand. Warranty is for the house—your home. Customer Care is for you; it's not just a department, but a commitment.

M/I Homes’ Core Purpose is to build superior quality homes, choose prime locations for our communities, and care about our customers.

Our Core Value is that we care about our customers, our people, our quality, and our principles.

We are not like other builders who only have an after-closing warranty service department accompanied by never-ending issues to be handled by service technicians with the primary role of finishing and repairing items after the customers move in, and avoid spending any more time with them than absolutely necessary.

At M/I Homes we're not just about warranting the house; we also prioritize caring for the customer.

We care from the beginning all the way through to the end.

Unique to our industry, M/I Homes' Customer Care Managers are customer advocates serving as a key link in the process of building great homes to ensure top customer satisfaction.

The same advocates provide feedback for the product development process, communicating how the customers are living in their homes, and how they are using the features, amenities, and options, while regularly maintaining contact. They hold the customer’s hand, listen, share information, and smile—a lot!

Welcome to Better customer service. Welcome to M/I Homes' Customer Care.


Bruce Borden


Bruce has been with M/I Homes for over 20 years, has been the National Customer Experience Manager for over 10 years, and has been in the home building industry for over 30 years. Happily married and a proud father, Bruce enjoys outdoor activities and home improvement projects, and has never met someone he didn't like.

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