- What information does M/I Homes collect about you on our Sites and Social Media Pages?
- How do we use the information we collect about you?
- How is technology used to serve our advertisements on other sites that you visit and what choices do you have?
- Does M/I Homes share your information with third parties?
- What choices do you have over how M/I Homes uses your information?
- How does M/I Homes secure your information on its Sites?
- How can I contact M/I Homes?
1. What information does M/I Homes collect about you on our Sites and Social Media Pages?
We may collect information about you from a variety of sources, including when:
- you provide us information
- we observe or collect information through technology
- we receive information about you from third parties
- we collect information on our Social Media Pages.
Information You Provide
We may ask you to provide information about yourself directly to our Sites, such as the following:
- email address
- telephone number
- username and password
- previously viewed homes
- mortgage application information
- financial information
- demographic information
- information related to customer satisfaction surveys
- resume, cover letter and similar employment-related materials
- personal preferences
- employment history
We may allow you to use your personal social media account, on social media sites (“Personal Social Media Account”), to provide information to us when you participate in certain features on our Sites. This information may include any information you have shared on your Personal Social Media Accounts, such as the following:
- your name
- profile picture
- user ID
- list of friends
- work history
It is also possible that we will be able to continue collecting this information from your Personal Social Media Accounts should the information be revised by you later. You may choose not to provide us with certain requested information, but then you might not be able to take advantage of some of the features on our Sites.
Information Observed or Collected Through Technology
- browser type and version
- operating system
- the Internet service provider used to access our Sites
- IP Address
- use of links to arrive at our Sites
- web pages requested and viewed
- time spent on our Sites
- for our mobile websites and apps, technical information about the device used, such as screen size, cookie support by the device and how images may appear
- Where to Buy. Our Sites may allow you to search for the nearest model home or development that offers the home that you may want to visit or purchase. If you access one of our Sites through a mobile device and you have enabled location-based services, specific location information may be collected for these features. If you access these features through a desktop device, you may be able to choose to have your browser provide us your location information to respond to your request. The specificity of the desktop device location information can vary depending on the browser you are using and how you are connected to the internet.
- Email. Our emails may use your IP Address to determine the postal code where you are located when you open the email. This allows us to tailor content to you, such as a map of nearby M/I Homes community. The specificity of the location can vary depending on the device used to open our emails.
The information we and our third party service providers collect through cookies, pixel tags and similar technology includes the following:
- your interactions with our Sites and with our advertisements
- the time of your visit to our Sites
- confirmation when you open email from us, including the time you open the email and whether you click on any links in the email
- sites you visit after visiting one of our Sites.
Information Obtained from Third parties
We may combine information about you from other sources with the information we have collected about you on our Sites or Social Media Pages.
For example, in connection with searching and applying for jobs with us, we may use a third party to collect and process the applicant profiles and preferences, monitor website activity, maintain the database based in the U.S and provide plug-ins (such as LinkedIn) at your request. We require that the information you provide on pages hosted by these third parties be maintained by them in confidence. Information you voluntarily supply will be stored in a database, which will be accessed by authorized personnel of M/I Homes to address your inquiry or consider you for employment purposes with any of our affiliates. We may also keep the information for future consideration.
Information Collected on M/I Homes’ Social Media Pages
2. How do we use the information we collect about you?
The information we learn from you helps us personalize your experience with us and our communications to you, and helps us continually improve your experience on our Sites.
We use the information you provide, information collected through your Personal Social Media Accounts, and information collected on our Social Media Pages for things like:
- opening an online account
- improving and developing our products
- servicing our customers
- advertising and marketing, including emails and postal mail
- personalizing your experience when visiting our Sites
- responding to your inquiries
- market research and surveys
- conducting events, promotions, contests and sweepstakes
- warranty and product registration
- processing job applications
We use navigational information gathered through technology for determining things like:
- which parts of our Sites are most visited or used
- what features/products are browsed
- how to improve and better transact business
- the effectiveness of our Sites
- difficulties visitors may experience in accessing our Sites
- monitoring the number of visitors to our Sites
- average time spent on our Sites
- any programming errors or failures on any of our Sites
We use information collected through cookies and similar technology to determine many of the same things listed for navigational information above. In addition cookies and similar technology are used for things like:
- personalizing your experience on our Sites
- serving tailored ads on other sites, as described below
- tailoring email marketing to you based on your preferences on or use of our Sites
- determining return visitors
- measuring the effectiveness of our advertising.
We use third-party analytics providers, such as Google Analytics, to measure traffic and usage trends, and to help us better understand your use of and interaction with our Sites and Social Media Pages. For more information on how Google uses data when you use our Sites, click here.
Similar to the navigational information described above, the social media sites where we have our Social Media Pages may provide aggregate information and analysis to us about visitors to our Social Media Pages. This allows us to better understand and analyze our user growth, general demographic information about the users of, and interaction with content on, our Social Media Pages.
3. How is technology used to serve our advertisements on other sites that you visit and what choices do you have?
We may contract with third party advertising companies to tailor online advertising to be directed to you on other websites. These third party advertising companies place, use, or rely on technology, such as cookies and pixel tags, to obtain information about your interactions with our Sites as well as with other websites. This information helps us select advertising to serve to you and where to serve it based on your experience on our Sites and other sites that you visit.
For information about opt out programs that these third party advertising companies participate in, and the effect of opting out, click the following: DAA Opt Out click here or NAI Opt Out click here. By clicking this website, you will then leave our Site for another online site where you may specify your preferences under that opt-out program. You can also click the preference icon that may appear on some of our advertising served through these technologies. You should also note that our systems may not recognize “Do Not Track” headers from some or all browsers.
4. Does M/I Homes share your information with third parties?
We do not sell, rent, or trade your personal information to unrelated third parties except as set forth below. We may share your personal information with the following:
- our contractors, vendors and affiliates so that they can provide information to you about their products and services,
- our contractors, vendors, affiliates and third party service providers in order to perform tasks on our behalf such as the following:
- facilitating your purchase, loan application, or mortgage
- assisting in servicing our products
- providing and improving our communications with you
- responding to requests to our investor relations
- cloud based and hosting services
- third parties so that they can offer products or services to you, such as but not limited to security system services, lighting, cable and/or internet services and mortgage or insurance products and/or services
- when it is necessary for completing or servicing any transactions that you have authorized and, in some instances, to verify the existence or condition of your account with a financial institution, credit bureau or other third party
- when requested by a third party developer/seller or their agents in connection with M/I Homes purchase of real property for the purpose of monitoring sales activity, conducting quality assurance inquiries or sharing your information with unrelated third parties so they can offer you products or services related to your home
- to verify an application for employment
- as required to cooperate with a subpoena, search warrant or other legally valid inquiry, court order or other legal process, or as required or permitted by law
- to protect the rights, property or safety of our Sites, our users or others, including where necessary for the establishment, exercise or defense of legal claims
- as necessary and appropriate to protect M/I Homes from harm due to fraud or other illegal activities.
If M/I Homes were ever merged with or acquired by another company, or if we acquire another business entity or are involved in a corporate reorganization or other change of control, or if we sell substantially all the assets of a division, affiliate or subsidiary, some or all of the personal information collected about you could be shared with the acquiring or acquired company.
We may also share aggregate data about our sales, customers, traffic patterns, and other related Site information with third parties, but none of this data is connected to an individual’s personal information.
5. What choices do you have over how M/I Homes uses your information?
We give you choices about the information we collect and how we communicate with you.
- Email: You may opt-out of our marketing emails by following the instructions listed in the email that you received. However, even if you opt-out you may still receive non-marketing emails, such as customer service communications.
- Location Information:
Mobile Device Location Information.Your mobile device settings may allow you to disable location-based services, which will prevent our Sites from accessing your precise mobile device location information. We recommend you review the help or user manual provided with your device for instructions. Desktop Device Location Information.Your desktop web browser may allow you to remove permission you granted through your desktop device for our Sites to access your location information and/or completely block requests for location information. We recommend you review the help or user manual provided with your browser for instructions. Email Location Information.Your email program may allow you to prevent the pixel tags or images in the emails you receive from us from downloading, which will also prevent our service provider from accessing your location information. You can also unsubscribe from receiving our emails, as described in the "Email" section above.
- Postal Marketing: If you no longer want to receive marketing materials from us via regular postal mail, please complete the opt out notice at https://mihomes.com/support/general/ and tell us that you want to be removed from the M/I Homes postal mailing list, including the postal address you wish to have removed.
- California Opt-Out Rights: Under California law, if you are a resident of California and have previously communicated with us or purchased something from us, you may make a written request to M/I Homes about how we have shared your personal information during the prior calendar year with third parties for their direct marketing purposes. In response to your written request, M/I Homes is allowed to provide you with a cost-free means to opt-out of such sharing rather than providing the information about these third parties. We are providing the opportunity to opt out, which you can do by sending an opt out request that includes your name and all of the postal addresses and email addresses that you have provided to us to the following link: https://mihomes.com/support/general.
6. How does M/I Homes secure your information on its Sites?
Our Sites utilize encryption technology. We also use firewalls and have implemented other reasonable technical, administrative and physical measures designed to protect the personal information in our custody or control from unauthorized access, use, modification and disclosure. Moreover, we regularly monitor our systems for possible vulnerabilities and attacks. While we implement these security measures on our Sites, you should be aware that 100% security is not always possible.
We may enable you to navigate to third-party websites through links on our Sites. We do this for your convenience. If it is not one of our Sites, we don't endorse, may not have any affiliation with, do not control and aren't responsible for those third-party websites and/or their Internet and web practices. Whether the third-party content appears within our Site environment (like a map frame), or you leave our Site for another website to view it, the terms, conditions, and privacy policies of those other websites govern your online experience. Please review their terms of service and privacy policies if you have any question about their practices.
8. How can I contact M/I Homes?
This document was last revised on Friday, November 9, 2018.