Posted by Will Duderstadt in M/I Homes Culture

M/I Homes is Going Red for Women! This is a national movement by the American Heart Association, and we are so happy to be a part of it. The movement works to uncover the truth about women and heart disease and share that information with the women of America. It’s about changing the women live so they can reduce their risk of heart disease and live a better life.

We’d like to share a few stats about the success of this campaign so far. Women who have been made aware of Go Red have been moved to dramatic results:

  • More than 33 percent have lost weight
  • Nearly 50 percent have increased their exercise
  • 60 percent have changed their diets
  • More than 40 percent have checked their cholesterol levels
  • 33 percent have talked with their doctors about developing healthy heart plans

M/I Homes Chairman and CEO, Bob Schottenstein, was moved to act after seeing stats on the number of women affected by heart disease each year.

We are asking our homeowners to participate in the “A Picture and a Promise” campaign. Homeowners are asked to sign a heart healthy pledge and take pictures of themselves holding it in the yards of their M/I Homes, then post that picture on their Facebook page to raise awareness among friends.

We hope you’ll join us in raising awareness and fighting heart disease in women!


Will Duderstadt

VP, Chief Marketing Officer

Will oversees online marketing campaigns, lead generation, SEO, PPC, Social Media, and content strategy. Professional Builder’s 40 Under 40 Class of 2017, Advisory Board Member of the Zillow New Construction Advisory Board, and frequent speaker at NAHB International Builder Show. Fluent in Emoji. Fan of 🏡☕️🌮🥁🐱👞⚽️🍣🌱🍅.

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